OUT-OF-HOME ADVERTISING
Outdoor advertising offers extensive coverage and targeted market reach with high frequency. It stands out as the most visible medium for anyone venturing outside. You can’t go far without encountering a Transperth bus, passing by a bus shelter, or seeing an outdoor billboard. With the advent of digital billboards, illuminated bus shelters, Evoke screens, and Shopalive options in shopping centers, the potential to connect with your audience is limitless.
Reach large audiences whilst focusing on specific communities or locations. Your message is displayed 24/7, ensuring repeated exposure and maximum impact.
- 92.6% of people are exposed to outdoor media at least once a day.
- People respond positively to outdoor campaigns, with 68% saying it gives them something to look at while on the roads, and 52% stating it makes the roads more vibrant and colourful.
- There is ample opportunity for impact, as on average, each person spends 17.3 hours traveling and makes 22 individual journeys per week.
At Price Advertising, we specialise in creating and designing outdoor billboards, bus shelter campaigns, shopping centre campaigns, Transperth campaigns, and train station advertising. We plan and book your campaign based on your budget and objectives.
Contact us now if you have any questions or would like us to work on your next out of home campaign. Below are some of our successful OOH campaigns.
Brilliance Removals
Lumen Christi College
Lumen Christi has conducted an outdoor advertising campaign for several years, targeting their local community. The initiative consisted of a year-long schedule divided into three one-month bursts. Designed to increase awareness of enrolments and promote their school tours, the campaign utilised both transport, static billboards, and small and large scale retail screens. By relocating billboard sites and updating the creative content with each burst, Lumen Christi maximised both reach and visibility throughout the campaign period.
St Hilda's Anglican School for Girls
This all-girls’ boarding school exemplifies the strategic use of outdoor campaigns to optimise audience engagement. Having clearly defined our target demographic, we have secured both traditional static and digital billboard placements along Stirling Highway.
St Stephen's School
St Stephen’s School was presented with an introductory offer for advertising on the newly installed Mitchell Freeway digital billboard. The digital format enables multiple creative options, which allowed St Stephen’s to highlight various key aspects of the school.
Guardian Nursing
Guardian Nursing approached Price Advertising to pursue a billboard advertising initiative. We provided guidance in selecting the most suitable static billboard for their brand and developed the accompanying artwork. Following the success of their initial campaign, Guardian Nursing proceeded with an additional billboard and has since committed to a long-term outdoor advertising strategy branching into a bus campaign.
Mazenod College
Like other schools in the Perth region, Mazenod College organises an Open Day at the beginning of each year. Experience has shown that conducting a Transperth campaign is highly effective in generating interest and enhancing awareness of this event, utilising both fullback and metroback advertising options. The target audience is clearly identified, and transportation routes are strategically selected to maximise reach within this demographic.
Holy Cross College
Holy Cross College aims to enhance its visibility and promote awareness of the institution. The original strategy involved utilising a fleet of 10 Metroback buses operating from two depots over a 24-week period. After evaluating the target market and catchment area, Malaga and Midvale depots were recommended. Given the college’s limited budget, we leveraged our strong partnership with APN to secure discounted rates, ensuring successful campaign delivery within financial parameters.
With the transition towards digital media and a reduction in print coverage in the region, our focus shifted to the Ellenbrook Shopping Centre. Here, we implemented Shopalive and Evoke screen campaigns, complemented by external digital billboard advertising to reinforce our presence both inside and outside the centre.
HWE Mining
This mining contracting company wanted to target the FIFO workforce in and out of Perth. Price Advertising produced the skins and selected the biggest and best outdoor billboard sites at Perth Domestic Airport for a 5 month period to dominate the Airport exit roads. The result was impressive with tremendous feedback from potential employees and competitors alike.
Penrhos College
Penrhos initially ran with metro backs and their copy was changed to promote their Open Days. With a call to action as the main purpose of this campaign. With a shift in direction the call to action became a metro back branding campaign and later still and more impact required, the size was upgraded to full bus backs.
Mov'in Bed
We often get calls from companies on the East Coast, asking for advice and suggestions on Perth based campaigns to promote their business or event. We also book national campaigns on the East Coast on behalf of our Perth based clients. In this instance we were contacted by MovinBed. They were launching their brand in Perth and wanted an outdoor campaign to build awareness and promote ticketing. Like most, their budget was small so we suggested a Transperth bus back campaign to maximise their reach in the month leading up to their event.
