About Us

Price Advertising was founded in 1997. It is West Australian owned and run and we pride ourselves on offering highly personalised and tailored solutions to a select number of key clients in the Perth and Western Australian market.

Whether it’s creating Radio, TV or Outdoor advertising ideas for your business, developing content for your new social media campaigns, or advising you of your media options… media options, at Price Advertising we ensure that you campaign hits the mark with your target markets. Every time 

About Us

Price Advertising was founded in 1997. It is West Australian owned and run and we pride ourselves on offering highly personalised and tailored solutions to a select number of key clients in the Perth and Western Australian market.

Price Advertising has deliberately kept its focus on providing a highly personalised service. Being a boutique advertising agency, you will receive a personal and professional service from the people who run the business. Our aim is to develop a strong partnership with a select number of key clients. This will ensure that we have a close understanding of your business and are able to provide the best level of service.

Whether it’s creating Radio, TV or Outdoor advertising ideas for your business, developing content for your new social media campaigns, or advising you of your media options… media options, at Price Advertising we ensure that you campaign hits the mark with your target markets. Every time 

Our Services

MARKETING AND MEDIA

Every business is unique and as such your business needs a targeted and specific marketing plan and strategy. We can help you determine your ideal target market and schedule an effective and efficient strategy to tap into this market.

OUTDOOR ADVERTISING

Outdoor advertising provides broad coverage and targeted market reach with great frequency. Not only can you reach mass audiences, you can also hone in on specific communities or locations. Your message is up for 24/7 and your brand gets repeated exposure.

PRINT AND PRESS

Whether you are building your brand or promoting your business to generate sales, we offer expert advice on all printing processes and finishings. Our media relationships ensure you the best press options available, locally and nationally.

TV ADVERTISING

There has been a big reduction in costs for TV from the main networks, making TV advertising in Perth a very attractive and affordable means to communicate to a targeted population. We’ll help you write your script, and produce your TV Commercial to a set budget.

CREATIVE DEVELOPMENT

Price Advertising offers a full suite of creative services ranging from traditional print, press, radio and TV to the newer social and digital media platforms. We are passionate about effective design and brand development.

RADIO ADVERTISING

Radio advertising in Perth is a very cost effective way to reach your targeted audience and it can be utilised for short or long term advertising campaigns. We help to prepare your script and advise on target demographics, selecting stations and advertising packages.

Our Works

WE MAKE IT

Unlimited Creative

Price Advertising has deliberately kept its focus on providing a highly personalised service. Being a boutique advertising agency, you will receive a personal and professional service from the people who run the business. Our aim is to develop a strong partnership with a select number of key clients.

TOOLS AND TIPS

A few marketing tools to assist you and your business.

Who Has Worked
With Us

Who We Partner With

Latest News and Article from Price Advertiding

Read More

Toyota Camry Takes Over

TOYOTA HAVE TAKEN OVER

Yep, you read that right. As an Australia first multi-channel campaign for one day only, Toyota took over all six faces of 150 Adshel digital screens giving Toyota 100% share of voice to launch the All-New Camry. This is the first time Adshel’s digital screens have been dedicated to just one advertiser for the day. The high impact creative which features beautifully photographed Camry’s highlighting their new sporty design, bought the campaign’s theme ‘Defy Expectations’ to life by talking to consumers about the All-new Camry in the ideal context – when they’re driving.The Toyota Camry campaign aimed to ‘Defy Expectation’ with a unique activation. Taking over the Pure Gold Network from 6am to 7pm transforming it into a broadcast platform dedicated to sharing the stories of people who, like the All-New Toyota Camry have defied or are defying expectation.

Source: Adshell (April 2018)
Read More

Marketing Tips for Small Businesses

A few smart, cost effective marketing ideas for Local Small Businesses can help you gain exposure and increase ROI on your marketing.

The key to boosting your chances of surviving and thriving is to have clarity, consistency and to make every marketing dollar count by only focusing on opportunities right for your business.

1. Get to Know Your Desired target markets

Eliminate the scattergun approach in your marketing by being clear about who your ideal client is and where you can find them. Spend time to profile your ideal clients. Work out which social networking platforms they use, what they read, what they listen to and what they watch. Start to engage with them on a personal level.

2. Use Cost Effective strategies

Facebook, Twitter and LinkedIn are free, and advertising on them is very targeted and cost effective. Paid ads or sponsored stories on Facebook can provide you with many leads. If you provide something free or something of value that showcases your expertise, you will get people wanting to engage with you. Free publicity is very valuable, gives you credibility and is easy to get if you develop the right relationships, have effective writing skills and remember to follow up.

3. Be Found Online

Get you website optimised using basic SEO practices so that you can be found online by potential clients when they search for words and phrases related to your business. List your business with free online directories like Bloo, Hotfrog, Gumtree and Google Maps or use Google Adwords to advertise your business online.

4. Develop Partnerships

Strategic partners will help your marketing dollars deliver a better result through joint promotions. Your partners should offer services that are complimentary to your business. Ensure they are reputable, deliver on their promises and will add value to your brand image.

5. Test and Measure Your Campaigns

Set up criteria for every marketing campaign you plan and test the results you get. You will see what worked well and what needs to be changed the next time. It can be as easy as just asking the question “How did you hear about us?”

Read More

Is Seo Fruitless If You Don’t Have Adwords Running?

SEO by itself carries a lot of risk, a lack of easily monitored metrics and a general lack of certainty. SEO success is at the whim of Google. Whether it works or not will vary massively based on link building strategy, link quality, link velocity, on-page factors, your niche, your selected keywords and your ability to keep up and adapt to the monthly updates that Google tends to make.

The situations that you want to avoid include  using the wrong strategy and being penalised for that or using a sound strategy but picking the wrong (non-profitable) keywords.

On the other hand, AdWords, whilst generally “more expensive” is inherently less risky. You can track it daily, pull out reports daily, rapidly turn keywords on/off etc. In other words, AdWords is a great way to “test” and “prove” that certain keywords have potential for profitability before going down the uncertain path of running a successful SEO campaign.

As a general rule, if a keyword in Adwords drives sales and/or leads (conversions) then it is safe to assume that an SEO campaign will help you to “win more” and scale up those results by an order of magnitude.

This approach of using both Adwords and SEO also encourages businesses and agencies to focus not just on vanity rankings but also on conversion rate and getting the fundamentals right.

Need SEO help?  Email contact@priceadvertising.com.au

Read More

Thinking of marketing on mobile devices

There are around 1.75 billion smartphone users worldwide.

Between now and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population, according to an eMarketer report, “Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates.”

So how do you market your business to this burgeoning mobile user base?

Here are one or two pointers before you start.

The biggest lesson to learn is to not treat the mobile channel as if it is just a smaller version of a fixed desktop display browsing channel.

Here’s why.

Mobile users have access anytime, anywhere to their phone and they are constantly checking for updates on social media, news etc. Always on the go, they get distracted easily and, as a general rule, they want instant gratification from their mobile experience.

So a simple, quick loading landing page or a website that is optimised for mobile devices is a must. If your site or page is slow to load, mobile users will go elsewhere.

If you’ve already got a website with “responsive design” you might think that you are sorted. But it doesn’t necessarily follow that this will work well on mobile. Yes, the user will be able to see your site or page but will the overall experience be one that is suited and optimised to the mobile user? Will your “responsive design” allow the mobile user an effortless sign-up process? Will it offer the mobile user a pleasurable visual experience?

In short, your mobile site layout must be very simple, clean and uncluttered with a clear call to action, ideally comprising a one step process. It must be easy to navigate and quick to load.

Advertising on mobile devices is also different to traditional online display advertising. For awareness-raising and branding advertising campaigns, consider using “in-app” advertising – or advertising contained within an app – as this is where mobile users spend most of their time. This in-app inventory has different specs to traditional online display units, so it is important to think about how to craft these smaller banners, video or rich media units so that they become effective on small screen mobile devices.

It is also important to understand the environment in which a mobile user sees your ad because this will affect how a mobile user digests your ad. As mentioned, most mobile ad networks weigh heavily on in-app ads, so it will be important to understand the app environment before your create your ads.

So if you’re thinking about advertising on mobile devices, do your homework before embarking on your campaign, as there is nothing worse than creating a negative experience of your brand in the eyes of your potential customers.

What do you think?

What Our Clients Say About Us

Keep In Touch

OUR ADDRESSLevel 24 Allendale Square
77 St Georges Terrace
Perth
6000
PHONE+61 8 9382 8880
EMAILenquires@priceadvertising.com.au

Contact Us