Thinking of marketing on mobile devices

There are around 1.75 billion smartphone users worldwide. Between now and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population, according to an eMarketer report, “Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates.” So how do you market your business to this burgeoning mobile user base? Here are […]

What makes a good logo design

What exactly does make a good logo design? We all know a good logo design when we see it and similarly we can identify a bad logo just as quickly. A great logo is unique, appropriate, practical, simple in form and delivers your message. Uniqueness. Your logo should be original and stand out on its […]