Case Study of Mountain Culture Beer’s end-to-end campaign utilising oOh media assets
The campaign objective When Dry July, traditionally the slowest month for beer sales, collided with broader retail headwinds, Mountain Culture recognised the need to go beyond tried-and-true tactics to maintain momentum. With the launch of ‘Status Quo’ Pale Ale, Mountain Culture wanted to build awareness in NSW & VIC, engage light craft beer drinkers and […]