RADIO ADVERTISING
SUCCESS STORY
metro and regional radio campaigns
OUTDOOR ADVERTISING
SUCCESS STORY
billboards, bus shelters, shopping centres and busses
PRINTING
SUCCESS STORY
print management and creative advice
CREATIVE DEVELOPMENT
SUCCESS STORY
concept, design and branding
WEBSITE & SOCIAL MEDIA
SUCCESS STORY
design and development
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Advertising Agency Perth Australia

Price Advertising was founded in 1997. It is West Australian owned and run and we pride ourselves on offering highly personalised and tailored solutions to a select number of key clients in the Perth and Western Australian market.

Price Advertising has deliberately kept its focus on providing a highly personalised service. Being a boutique advertising agency, you will receive a personal and professional service from the people who run the business. Our aim is to develop a strong partnership with a select number of key clients. This will ensure that we have a close understanding of your business and are able to provide the best level of service.

Whether it’s creating Radio, TV or Outdoor advertising ideas for your business, developing content for your new social media campaigns, or advising you of your media options… media options, at Price Advertising we ensure that your campaign hits the mark with your target markets. Every time 

Our Services

MARKETING AND MEDIA

Every business is unique and as such your business needs a targeted and specific marketing plan and strategy. We can help you determine your ideal target market and schedule an effective and efficient strategy to tap into this market.

OUTDOOR ADVERTISING

Outdoor advertising provides broad coverage and targeted market reach with great frequency. Not only can you reach mass audiences, you can also hone in on specific communities or locations. Your message is up for 24/7 and your brand gets repeated exposure.

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PRINT AND PRESS

Whether you are building your brand or promoting your business to generate sales, we offer expert advice on all printing processes and finishings. Our media relationships ensure you the best press options available, locally and nationally.

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TV ADVERTISING

There has been a big reduction in costs for TV from the main networks, making TV advertising in Perth a very attractive and affordable means to communicate to a targeted population. We’ll help you write your script, and produce your TV Commercial to a set budget.

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CREATIVE DEVELOPMENT

Price Advertising offers a full suite of creative services ranging from traditional print, press, radio and TV to the newer social and digital media platforms. We are passionate about effective design and brand development.

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RADIO ADVERTISING

Radio advertising in Perth is a very cost effective way to reach your targeted audience and it can be utilised for short or long term advertising campaigns. We help to prepare your script and advise on target demographics, selecting stations and advertising packages.

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Our Works

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Personal service and attention

Price Advertising has deliberately kept its focus on providing a highly personalised service. Being a boutique advertising agency, you will receive a personal and professional service from the people who run the business. Our aim is to develop a strong partnership with a select number of key clients.

a few tools and tips to make things easier

Latest News and Article from Price Advertising

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Inspirational Outdoor campaigns to get your creativity flowing

I recently was directed to an article by Digital Synopsis. It illustrated 51 brilliant outdoor campaigns from full bus sides to billboards to bus shelters. 

In most instances, outdoor campaigns are limited by budget constraints but every now and again campaigns are not driven by budget constraints and agencies are given permission to be creative. The agencies showcased below have come up with ingenious and unexpected ways to capture eyeballs and deliver their message in the best possible way. At Price Advertising we also enjoy being creative and are always looking for creative opportunities, so let us help you bring that idea to life.

If you are looking for a bus/public transport campaign, a billboard, bus shelter, shopping centre or anything in between, please consider giving us a call on 08 9382 8880. 

Here are a few of our favourite campaigns taken from the Digital Synopsis article.

Please visit our website and see some of our outdoor campaigns.

Click here to see the full selection of 51 Brilliant Outdoor ads that will make you stop and notice.

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Outdoor Campaign with Lumen Christi

This is the second year in a row that Lumen Christi College has run an outdoor campaign on billboards and metrobacks. Each burst lasts 4 weeks and they run 3 bursts in a year.

With an understanding of their target and demographic, we are able to target specific suburbs and bus routes to maximise their reach, exposure and ultimately show a positive return on their spend.

You will be amazed at how affordable an outdoor campaign could be, we can tailor each package to suit your budget and we will help you maximise on your return by offering you advice on locations, durations and frequency. There are many outdoor options that could be of interest, some of which are; digital and/static billboards, Transperth busses (which come in range of sizes from Metrobacks to full back, full sides and even full bus wraps), bus shelters, shopping centres, Transperth train stations to train interiors.

If you think this is something you would like to consider then please call us on 08 9382 8880 or email us on enquiries@priceadvertising.com.au.

Here are a few questions we will ask you. This will help us to determine the best outcome and quote you as accurately as possible:

  1. What is your business name?
  2. What is your business website address? (We need to do a bit of research on your brand and this is a good place for us to gather background information on your business.)
  3. What is your budget? This is important, even if it is a ballpark figure.
  4. What are your objectives?
  5. Who is your target audience / demographic?
  6. Do you have a specific area / suburb you would like to target?
  7. Will you be supplying material? We have an experienced team of designers who are on hand to assist with creatives.
  8. How long would you like the campaign to run?
  9. When would you like the campaign to begin?
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Should your business have a website? YES! Here’s why.

If you’re a business owner on the fence about creating a website, I’ll save you some time – you need one.

Here’s why:

Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an example – the Yellow Pages. The telephone was a disruptive new technology in the late 1800s and changed the way consumers did business. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was a smart bet. By the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses. It made perfect sense – the majority of U.S. households used the directory on a daily basis.

Then came the world wide web and a new disruption to the commercial status quo: the digital transformation. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory. By 2011, 70 percent of all Americans rarely or never used printed phone directories. Also in 2011, more than 59 percent of consumers were already going online to find local businesses.

Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent. If you want them to choose your company, you need to be found online – meaning you need a website. 

REASON #1:  30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE

Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.

REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE

93% of consumers go online to find a local business—you need an online marketing company and you need a website

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.

REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES

Yup. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine – you do the math. Another compelling reason your business needs a website? Research by YellowPages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.

REASON #4: COMMERCIAL TRANSACTIONS IN EVERY INDUSTRY – INCLUDING B2B, INDUSTRIAL, AND MANUFACTURING – ARE INFLUENCED BY DIGITAL WEBSITE CONTENT

The majority of companies that don’t have a website say it’s because their industry isn’t online. I hear this mostly from business owners in the B2B, industrial, and manufacturing industries.

If that’s you, I’m gonna have to call you out on that.

you need a b2b website for industrial and manufacturing because B2B buyers use digital content

A full 75 percent of B2B buyers say digital website content significantly impacts their buying decision, and 62 percent say they can finalize their purchase selection criteria based on a website’s digital content alone. 

The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way through the buying process before they want to speak with a sales representative. Even for industrial and manufacturing companies – 67 percent of purchases are influenced by digital. Not only that, but half of all B2B customers today also expect a supplier’s website to be a helpful channel and more than a third expect the site to be their most helpful channel.

REASON #5: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN

you need a website for your business because 75% of people have judged a company's credibility based on its website design

Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.

Beware, though – if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.

REASON #6: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY

the best b2b marketing strategy includes a good website design

This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:

  • Who are you?
  • What do you do/offer?
  • How do I contact you?

We live in an age of NOW, where consumers want the information they seek immediately – meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.

REASON #7: IT WILL HELP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY

Did you know that having a website can help you beat the Goliaths in your industry? It can if it’s optimized for search. Take Villa Lagoon Tile. They compete heavily with big-box tile stores but have no trouble holding their own thanks to their website and their prominent position in the search results page.

REASON #8: SOCIAL MEDIA REACH IS DIMINISHING

So, you think you don’t need a website because you’re on Facebook. 

Great, so is every other business in America. You need a website even if you have a Facebook page.

And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.

While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.

How Much Does a Website Cost?

A website can cost anywhere from free to upwards of 100 grand. 

For example, if you choose to DIY with a platform like SquareSpace, you’ll pay a low monthly fee to lease a spot on their platform. On the other end of the spectrum is a completely custom website from a professional website design company tailored for your business needs. With these, you’re looking at an investment of a few thousand dollars.

Do not let a price tag deter you from creating a website. If you’re a one-man operation with zero budget, at least get a basic website that you can jazz up later when you have a better cash flow.

Here’s what goes into the cost of a website:

  • Hosting  –  This is the service or company providing space on the internet for your website. Hosting providers include GoDaddy, InMotion, and others. We recommend you use GoDaddy. Hosting is charged monthly and typically costs $7 and up.
  • Domain name – This is shown as www.yourcompany.com, and is usually a yearly payment. WordPress, as an example, charges $14.99 per year for your domain name.
  • Design – Some designs are free, other cost money.
  • Plugins and extensions – Typically, the more plugins you want, the more expensive a website gets.
  • Complexity of design – The more customized your website is, the more expensive it is

How to Make a Website for Your Small Business

When starting out in web design, the first concept you need to understand is website ownership. A lot of small businesses dig themselves in a hole because they don’t know the jargon of web contracts. You can learn about website ownership here.

BEST WEBSITE PLATFORMS

Not all website design platforms are created equal, but there are four that work better than others, especially for beginners:

WordPress: Most of our clients are hosted on WordPress. They’re upfront about website ownership, and the structure of the websites is extremely user-friendly and adaptable. You can create everything from basic, free websites to one like ours.

Learn to set up a WordPress site from start to finish »

SquareSpace: This is excellent for beginners and ecommerce. It’s extremely easy to use and is easy to transfer to a more robust platform when you’re ready. Be careful, however—you typically do not “own” your website on SquareSpace, you lease it.

Learn to set up a SquareSpace site from start to finish »

Unbounce: Unbounce is great for small projects and single web pages. It’s what we use when we want a one-off landing page campaign or a microsite campaign. It has website templates you can choose or you can build one from scratch on your own.

Learn more about creating an Unbounce website »

Drupal: While Drupal is more advanced, it’s an excellent alternative to WordPress. We do not recommend you attempt to DIY on this platform.

Learn more about creating a Drupal website »

Final Takeaway: The Price of Having a Website Is Much Lower than the Price of Getting Left Behind

 

Written by: Betsy McLeod – Blue Corona’s Digital Content Manager.

Please see below two, single page examples of very cost effective websites. 

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Small business advice for End of Financial Year

The end of the financial year is an important and busy time for small business owners. There are so many tasks that have to be taken care of, like:

  • completing bookkeeping
  • dealing with tax returns
  • planning for the new financial year

The good news is that getting your business more organised during each financial year can help you work smarter the following year.

Below is a comprehensive EOFY checklist that includes essential tasks for your EOFY to-do list…

Record keeping and compliance

Some of your yearly responsibilities as a small business owner may include:

  • summarising income and expenses in a profit and loss statement
  • conducting a stocktake
  • summarising your record of debtors and creditors
  • collating records of asset purchases or expenditure on improvements to calculate depreciation expense claims and for capital gains tax purposes
  • completing and lodge your income tax returns
  • lodging yearly reports or returns for PAYG withholding, fringe benefits tax (FBT), Goods and Services Tax (GST), and the taxable payments reporting system
  • meeting SuperStream requirements
Find out what tax deductions you can claim

Do your homework ahead of time to know exactly what tax deductions you can claim when EOFY comes.

You may be able to claim deductions if your business:

  • has a website
  • has motor vehicle expenses
  • uses diesel fuel
  • is home-based
  • has travel expenses
  • uses machinery, tools or computers
Use a registered tax agent

Make sure your tax agent is registered with the Tax Practitioners Board (TPB). There’s no protection for taxpayers who use unregistered tax or Business Activity Statement (BAS) agents.

Keep up to date with tax changes starting next financial year

Every year there are new tax changes you need to be aware of. These might include changes in tax breaks and deductions for small business.

Be wary of tax refund scams

There are a number of scams that target small business around tax time. Here are some of the most common ones:

  • Tax refund scams where the scammer will claim you have overpaid your taxes and are entitled to a refund. However, in order for you to receive this refund, they will claim that you need to pay a fee for administration or transfer costs.
  • Tax owed scams where the scammer will claim that you’ve underpaid your tax and will need to repay the amount you owe immediately. In order to make this payment, they may request your credit card or debit card details, or ask you to send money through a money transfer.
Review your finances

Sit down with your accountant or bookkeeper and review all your finances.

Look at whether you met your targets last financial year and what you can do differently next financial year.

Set performance targets for the year to help you stay on track. Create a cash flow forecast to manage any potential shortfalls and ensure you can still pay your staff and suppliers.

Review and update your business and marketing plans

Take time to set yourself up for the year ahead. Regularly reviewing and updating your plans will help you to:

  • remind yourself of your goals and priorities
  • assess whether your strategies are working
  • adapt to any new changes in your environment
  • make the most of new opportunities as they come your way
  • prioritise and maximise your effort (work smarter, not harder!).
Review your business structure

As your business grows, you may decide to change your business structure. There are different compliance and taxation regulations to doing this, depending on your current business structure.

Find more about why it’s important to choose the right business structure in this article.

Review your insurances

Check that you have the right insurances in place for your business. If your circumstances have changed, you may need to update your coverage level.

Read the product disclosure statements (PDS) for your insurance policies carefully – don’t assume you’re covered! Look up the definition of certain terms (such as floods) as they may vary among insurers.

Backup and secure your files

Backup and store your registration, financial and customer data and other important business documents in a secure off-site location. This can help ensure your business stays up and running during unexpected events.

Get ready for EOFY now!

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Toyota Camry Takes Over

TOYOTA HAVE TAKEN OVER

Yep, you read that right. As an Australia first multi-channel campaign for one day only, Toyota took over all six faces of 150 Adshel digital screens giving Toyota 100% share of voice to launch the All-New Camry. This is the first time Adshel’s digital screens have been dedicated to just one advertiser for the day. The high impact creative which features beautifully photographed Camry’s highlighting their new sporty design, bought the campaign’s theme ‘Defy Expectations’ to life by talking to consumers about the All-new Camry in the ideal context – when they’re driving.The Toyota Camry campaign aimed to ‘Defy Expectation’ with a unique activation. Taking over the Pure Gold Network from 6am to 7pm transforming it into a broadcast platform dedicated to sharing the stories of people who, like the All-New Toyota Camry have defied or are defying expectation.

Source: Adshell (April 2018)
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Marketing Tips for Small Businesses

A few smart, cost effective marketing ideas for Local Small Businesses can help you gain exposure and increase ROI on your marketing.

The key to boosting your chances of surviving and thriving is to have clarity, consistency and to make every marketing dollar count by only focusing on opportunities right for your business.

1. Get to Know Your Desired target markets

Eliminate the scattergun approach in your marketing by being clear about who your ideal client is and where you can find them. Spend time to profile your ideal clients. Work out which social networking platforms they use, what they read, what they listen to and what they watch. Start to engage with them on a personal level.

2. Use Cost Effective strategies

Facebook, Twitter and LinkedIn are free, and advertising on them is very targeted and cost effective. Paid ads or sponsored stories on Facebook can provide you with many leads. If you provide something free or something of value that showcases your expertise, you will get people wanting to engage with you. Free publicity is very valuable, gives you credibility and is easy to get if you develop the right relationships, have effective writing skills and remember to follow up.

3. Be Found Online

Get you website optimised using basic SEO practices so that you can be found online by potential clients when they search for words and phrases related to your business. List your business with free online directories like Bloo, Hotfrog, Gumtree and Google Maps or use Google Adwords to advertise your business online.

4. Develop Partnerships

Strategic partners will help your marketing dollars deliver a better result through joint promotions. Your partners should offer services that are complimentary to your business. Ensure they are reputable, deliver on their promises and will add value to your brand image.

5. Test and Measure Your Campaigns

Set up criteria for every marketing campaign you plan and test the results you get. You will see what worked well and what needs to be changed the next time. It can be as easy as just asking the question “How did you hear about us?”

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Is Seo Fruitless If You Don’t Have Adwords Running?

SEO by itself carries a lot of risk, a lack of easily monitored metrics and a general lack of certainty. SEO success is at the whim of Google. Whether it works or not will vary massively based on link building strategy, link quality, link velocity, on-page factors, your niche, your selected keywords and your ability to keep up and adapt to the monthly updates that Google tends to make.

The situations that you want to avoid include  using the wrong strategy and being penalised for that or using a sound strategy but picking the wrong (non-profitable) keywords.

On the other hand, AdWords, whilst generally “more expensive” is inherently less risky. You can track it daily, pull out reports daily, rapidly turn keywords on/off etc. In other words, AdWords is a great way to “test” and “prove” that certain keywords have potential for profitability before going down the uncertain path of running a successful SEO campaign.

As a general rule, if a keyword in Adwords drives sales and/or leads (conversions) then it is safe to assume that an SEO campaign will help you to “win more” and scale up those results by an order of magnitude.

This approach of using both Adwords and SEO also encourages businesses and agencies to focus not just on vanity rankings but also on conversion rate and getting the fundamentals right.

Need SEO help?  Email contact@priceadvertising.com.au

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Thinking of marketing on mobile devices

There are around 1.75 billion smartphone users worldwide.

Between now and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population, according to an eMarketer report, “Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates.”

So how do you market your business to this burgeoning mobile user base?

Here are one or two pointers before you start.

The biggest lesson to learn is to not treat the mobile channel as if it is just a smaller version of a fixed desktop display browsing channel.

Here’s why.

Mobile users have access anytime, anywhere to their phone and they are constantly checking for updates on social media, news etc. Always on the go, they get distracted easily and, as a general rule, they want instant gratification from their mobile experience.

So a simple, quick loading landing page or a website that is optimised for mobile devices is a must. If your site or page is slow to load, mobile users will go elsewhere.

If you’ve already got a website with “responsive design” you might think that you are sorted. But it doesn’t necessarily follow that this will work well on mobile. Yes, the user will be able to see your site or page but will the overall experience be one that is suited and optimised to the mobile user? Will your “responsive design” allow the mobile user an effortless sign-up process? Will it offer the mobile user a pleasurable visual experience?

In short, your mobile site layout must be very simple, clean and uncluttered with a clear call to action, ideally comprising a one step process. It must be easy to navigate and quick to load.

Advertising on mobile devices is also different to traditional online display advertising. For awareness-raising and branding advertising campaigns, consider using “in-app” advertising – or advertising contained within an app – as this is where mobile users spend most of their time. This in-app inventory has different specs to traditional online display units, so it is important to think about how to craft these smaller banners, video or rich media units so that they become effective on small screen mobile devices.

It is also important to understand the environment in which a mobile user sees your ad because this will affect how a mobile user digests your ad. As mentioned, most mobile ad networks weigh heavily on in-app ads, so it will be important to understand the app environment before your create your ads.

So if you’re thinking about advertising on mobile devices, do your homework before embarking on your campaign, as there is nothing worse than creating a negative experience of your brand in the eyes of your potential customers.

What do you think?

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What makes a good logo design

What exactly does make a good logo design? We all know a good logo design when we see it and similarly we can identify a bad logo just as quickly. A great logo is unique, appropriate, practical, simple in form and delivers your message.

Uniqueness.

Your logo should be original and stand out on its own. While it can be helpful to look at your competitor’s logos, you should never use them as a guide to create your own logo. The idea is to be different from your competitors and stand out in a crowded marketplace. You want to have a logo that is better, or at the least very different to your competitors.

Appropriate.

Your logo needs to portray the essence of your company. Understanding a particular industry’s ‘theme’ is important, and this is where a designer’s experience comes into play. How the logo is designed should be appropriate for its intended purpose. Are you a serious company such as a law firm, or one that revels in fun such as a children’s store? While a colourful cartoon logo would be appropriate for the children’s toy store, it would not be so appropriate for a law firm!

Practical.

An effective logo should be able to work across a variety of media and applications. For this reason a logo should be designed in vector format, to ensure that it can be reproduced to any size, especially on the small side. A logo should be able to work both in horizontal and vertical formats. A logo needs to be still effective even if it is printed in only one colour, printed on something as small as a ballpoint pen or something as large as a billboard, or printed in reverse.

Simple In Form.

Keep your logo metaphor simple. While it is nice for your logo to ‘mean’ something, an overworked logo is not a pretty sight and can be problematic to reproduce. It’s no coincidence that the most memorable logos are also the most simple in appearance. You want your logo to be instantly recognisable, acting as a memorable identifier for your business. Normally a consumer will just take a fleeting look at a logo, and an overly complex logo will make that opportunity redundant.

Delivers Your Message.

A logo doesn’t need to show what a business sells or offers as a service. For example, real estate logos don’t need to show houses, computer logos don’t need to show computers. A logo is purely for identification.

“Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.” Paul Rand*

* Paul Rand (August 15, 1914 – November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs.

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PHONE+61 8 9382 8880
EMAILenquires@priceadvertising.com.au

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