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There are around 1.75 billion smartphone users worldwide.
Between now and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population, according to an eMarketer report, “Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates.”
So how do you market your business to this burgeoning mobile user base?
Here are one or two pointers before you start.
The biggest lesson to learn is to not treat the mobile channel as if it is just a smaller version of a fixed desktop display browsing channel.
Mobile users have access anytime, anywhere to their phone and they are constantly checking for updates on social media, news etc. Always on the go, they get distracted easily and, as a general rule, they want instant gratification from their mobile experience.
So a simple, quick loading landing page or a website that is optimised for … Read More »