Website Development and Social Media Advertising

Website Design and Development

A successful website is equally about design aesthetics as what it is conversion strategies. At Price Advertising we work to positively influence visitors to interact with your website improving enquiries and sales. The luxury of a custom built website gives you full flexibility for future add-ons and changes without having to rebuild the entire system again to accommodate new features. Our creative team thrive on delivering the best possible design whilst our strategists and SEO Specialists Work on development including coding in a CSS, HTML and PHP environment to communicate effectively with search engines.

We can track each and every visitor to your site through to conversion and provide you with unprecedented intelligence that we use to make informed recommendations on how to improve your website’s performance in generating business. Our goal is to make not only your website but your entire digital marketing strategy a real success for your business.

Here are some of the things that we can track to help you understand and improve your website strategies:
  • How a visitor found your website. E.g. Google search, online advertising, Facebook, site referrals, direct by typing in your website address, name etc.
  • If they found your site via digital advertising, what keywords they typed in to find you and what keywords are most profitable.
  • Not all keywords are equal and we can track which keywords are converting (profitable) keywords and which are simply costing you money. More often than not the lessor searched keywords can be the most profitable.

If your website is to be as successful as it can be, you must engage in a process of continual review and improvement. By understanding exactly how your visitors are interacting with your website, we remove the guesswork with real statistical intelligence.

SOCIAL MEDIA CAMPAIGNS, Facebook and Google Adwords

Social media are internet services that let you interact with others and share and create content through online communities, it presents a great marketing opportunity for businesses of all sizes to promote your brand and business, to tell customers about your goods and services, to find out what customers think of your business, to attract new customers and to build build stronger relationships with existing customers.

The advantages of social media campaigns are endless and as we move towards a digital world the processes involved become more and more use friendly. Social media can reach millions of people all around the world, it has the ability to target particular groups – many forms of social media (e.g. Facebook, Twitter, Instagram) allow businesses to target specific groups and often in particular locations. The campaign duration and cost is predetermined and is comparatively very cost effective for the number of impressions that you achieve with each campaign. Social media campaigns are a very affective tool to drive traffic to your website and/or get an important message out to a large audience in a very short time frame.

There are a number of different types of social media campaigns and many different platforms on which you can promote your business. Facebook, Twitter, You Tube and LinkedIn are just a few that are available to you.

We can assist with setting up the creative for your campaigns, will help you with determining your demographic and specific target, we will advise if your content fits within the prescribed advertising restrictions and will tailor your campaign so that it fits both your budget and objectives.

Contact us now if you are thinking of advertising on Social Media.