LEISURE MATTERS Leisure Matters contacted Price Advertising wanting to explore the options of radio advertising to promote their annual January clearance sale. The main objective of the campaign was to generate sales and clear stock. We recommended Nova 93.7 as their listenership suited Leisure Matters’ target market. We proposed a one week burst of a combination of 15 and 30 second adverts with a call to action as time ran short. SUCCESS STORY: Leisure Matters sold out of their second hand camper trailers before the main sale on the Saturday resulting in a number of new trailers being sold. FROM LEISURE MATTERS: The radio campaign was effective and resulted in camper trailer deals over the week while also generating a lot of interest in store particularly on the Saturday. Overall we were satisfied with the campaign and will definitely look to use you again in the future.