If you are a Business owner wanting to learn more about how to optimise your Facebook advertising, here are a few Facebook advertising tips that should help you get started.
1. Set up some goals.
Decide what you want to achieve. Do you want more website visits from Facebook? What about more Facebook likes? Want to promote a special offer? The Facebook ad type you go with will depend on what you’re trying to achieve.
2. New to Facebook advertising?
Try starting with the Page Like campaign. Getting lots of likes will encourage more people to like you.
3. Customize your ad headline & image.
The default Facebook automatic setup is for the ad headline to be the same as your page’s title. Instead of leaving it as-is, create your own customized headline to make your ad more appealing and upload an image that will make people stop … Read More »
SEO by itself carries a lot of risk, a lack of easily monitored metrics and a general lack of certainty. SEO success is at the whim of Google. Whether it works or not will vary massively based on link building strategy, link quality, link velocity, on-page factors, your niche, your selected keywords and your ability to keep up and adapt to the monthly updates that Google tends to make.
The situations that you want to avoid include using the wrong strategy and being penalized for that or using a sound strategy but picking the wrong (non-profitable) keywords.
On the other hand, AdWords, whilst generally “more expensive” is inherently less risky. You can track it daily, pull out reports daily, rapidly turn keywords on/off etc. In other words, AdWords is a great way to “test” and “prove” that certain keywords have potential for … Read More »
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