LinkedIn is the number one social media website for Business Professionals.
LinkedIn Advertising allows businesses to create and place ads on prominent pages on the LinkedIn.com website. When you advertise on LinkedIn, people will click on your ads and visit your website.
You can specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.
You can also control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.