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Facebook Advertising Tips

Facebook Advertising tipsIf you are a Business owner wanting to learn more about how to optimise your Facebook advertising, here are a few Facebook advertising tips that should help you get started.

1. Set up some goals.

Decide what you want to achieve. Do you want more website visits from Facebook? What about more Facebook likes? Want to promote a special offer? The Facebook ad type you go with will depend on what you’re trying to achieve.

2. New to Facebook advertising?

Try starting with the Page Like campaign. Getting lots of likes will encourage more people to like you.

3. Customize your ad headline & image.

The default Facebook automatic setup is for the ad headline to be the same as your page’s title. Instead of leaving it as-is, create your own customized headline to make your ad more appealing and upload an image that will make people stop and look at your ad. You image selection and headline will have a huge impact on how well your ad engages with your target audience.

4. Include a direct call to action.

Include a call to action in the body text of your Facebook ad to encourage Facebook users to take up your desired action.

5. Try out Facebook Offers.

Promote an offer exclusively to Facebook users. Try using an offer to give away one of your products or services. Put a time limit on your offer and create a sense of urgency in your ad. You can limit the number of claims for your offer and users will have to prove they have the voucher to be able to redeem your offer! Pin-point your ideal targets by selecting your audience for your Offer, based many different audience categories.

6. For image ads, keep text under 20%.

Image-based Facebook ads that are set to appear in users’ news feeds won’t get approved if the text takes up more than 20% of the image space. Facebook has a grid tool to help ensure that your image ad gets approved.

7. You don’t need a Facebook Page to create a Facebook ad.

To create an ad to get people to go to your website you can select the “Clicks to Website” option.

8. Use Sponsored Stories.

When someone engages with you on Facebook, the action triggers a post or story that the user’s friends may then see in their News Feed. These ‘stories’ are generated naturally but are often buried in the News Feed. Opting for ‘sponsored’ stories ensures that you are paying to boost these stories to increase the likelihood that these stories will be seen.

9. Host a Contest.

Hosting a giveaway or contest on Facebook is a great way to capture email addresses or contact details of potential customers and to promote excitement around your brand.

10. Use Videos in your posts and pages.

Videos have very high engagement rates on FB, so use them wherever you can click here to read.

Need help with any of these Facebook advertising tips?

If so, please contact David Price on david@priceadvertising.com.au


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