8 pitfalls in graphic design
When creating designs related to marketing your business be aware of the following pitfalls to ensure you have a great design that delivers the intended message as clearly and as creatively as possible.
1. Grey Pages.
Grey pages are those with too much text jammed into them, which most people won’t bother to read, regardless of how well written or important the content. In addition, headings and sub headings that are not easily distinguished from the rest of the text will confuse the reader. Instead, headings and subheadings should be used to break up text and allow a reader to quickly get a rough idea of the context.
2. Lack of White Space.
White space breaks up the elements on a page, creating contrast and impact. Elements must be given room to breathe. Without white space, a page can look too busy and leave the viewer confused as to where to look or begin reading. Also, important information can get lost in the visual noise if there is not enough white space. This can undermine the message.
3. Mismatched Graphics.
To create a unified and coherent look, graphics should be in the same style or share a common characteristic that ties them together. Too many images confuses the viewer as they don’t know what they are supposed to be focused on.
4. Too Many Font Types.
Having different fonts in a design or website is not bad, but using too many can make it hard on the viewer and even detract from the overall message, especially if there seems to be no rhyme or reason for their use. A good rule is to have no more than two types of fonts in a design.
5. Too Many Images.
After mismatched graphics, the next most common graphic design mistake is using too many graphics, especially clip art. It is important that the graphics have a reason to be there and are not used just to fill empty space.
6. Poor quality images.
An important consideration in the use of images is that you have high resolution images, as images lose resolution when scaled up, becoming obviously pixilated, detracting from the design.
7. Undervaluing Simplicity.
A common misunderstanding is that the more effects and elements you have in a design, the better the design. However, if one needs the best result, excess of anything is always bad. The best and most significant designs are simple and elegant.
8. Unnecessary Special Effects.
Illustrator, Photoshop & InDesign all have preset effects. Some are great, some are not so great. Using a bunch of them together usually results in a mess. There is a time and place for drop shadows, but most of the other effects just end up looking pretty cheesy.
“Design is art that makes itself useful.”
1984 poster for Die Neue Sammlung, International Design Museum, Munich